Understanding how we approach image editing is key to investing in our brand. Here we reveal all, so that you can see exactly how we edit our images...
A current hot topic in the fashion industry and beyond is the process of image editing, and whether the images we see in the media and on social media are realistic and honest. This is an industry that is certainly guilty of over editing images, in some cases completely changing how the model looks. Beyond touching up blemishes and redness, photo editing in the fashion industry reached a whole new level when we discovered many models were being made to look slimmer than they were, or to have smaller noses or fuller hair.
At Corset Story, we understand the importance of being honest and upfront with our customer. We value our customers’ opinions, and take into account everything that you say to us. This is why we’ve decided to be completely open about our image editing process, and what we’re working towards for the future…
An honest statement…
While we are aware of the importance of not over editing images, it has recently been brought to our attention that our customers feel like some of the older images in our catalogue have been ‘over photoshopped’. Our approach today is quite different, and our original editing process has come a long way since we first launched, which does mean a few of our older images might stand out among our newer more natural images. The reason behind this is quite simple - to begin with, we simply didn’t have the equipment we needed to take bright and sharp images from the offset, and so this resulted in over editing to get the look we wanted.
We are a small business employing just four people, all of which are very talented and work hard to create and maintain our excellent reputation. This means many of us have to take on different roles within the business. We manage our own photo shoots, website design, online advertising, marketing, customer services, warehousing and IT systems.
Early on, this meant learning on the job, and to begin with, product photography was particularly tricky. This led to more extensive image editing to create a professional finish. However, we have always worked to provide the most honest representation of our garments to our customers as possible, editing our images primarily to create a bright and sharp finish, rather than to alter the look of the corset beyond reality.
There is a growing trend in the industry to publish unedited images. We support this, and believe this is exactly what the industry needs - to be more transparent. We hope to be able to follow suit in the near future, but at this stage we want to be sure that you’re clear on the approach that the fashion industry currently takes.
Many of the larger brands that have decided to take the approach to no longer edit their images have a serious budget to achieve this. When your equipment is high-end and your lighting next level, very little in the way of editing is actually needed. For smaller independent brands, this just isn’t possible, and so some editing is still required to create professional and on brand images.
Something else to consider is the model. When heavily edited images do appear on social media, comments saying ‘by editing your images you are disrespecting your models’ are not uncommon. However, this does not take into account the models wishes.
On our photoshoots our entire team revolves around the model. She is in and out of up to 20 different corsets in a day which can be really tiring. She might be in a coldish environment in her lingerie taking instructions from the Art Director and photographer whilst the videographers try and get the best shots as well.
Each and every model we work with is very aware of their skin, nails and hair. Almost all of our models ask for a little editing to their images, to improve the appearance of a spot, blemish or a broken nail. They work hard for their money, and the last thing they need is to worry about minor imperfections, which is why the option of some light editing helps them enjoy their work and achieve the very best outcome.
The Corset Story editing process…
So that you can fully understand exactly what happens when we edit our images, we have laid out our process step by step. As you will see from the before and after images, we only edit images lightly to alter the brightness, and to align with the models wishes, to create the best outcome for everyone…
Stage 1 - We shoot the images in RAW, change the levels and save as JPEGS
Stage 2 – We edit out the blemishes on the background and the flooring as well as any redness or scratches on Leela
Stage 3 – We edit out frizzy/flyaway hair
Stage 4 – Skin touch ups – we create a more consistent skin tone using minor editing
Stage 5 – We add highlights
Stage 6 – We add brightness
Stage 7 – Finished – here is your before and after (thanks once again Leela! Who is obviously gorgeous in both images)
We aim to make our product photography and editing process work for everyone involved, so that you, our customer, can see a true representation of our products, and so that our model is happy and confident with the final result.
As always, we would love to hear your opinion - Is there a stage you feel we could do without? Is there anything you feel we could do better? We are always very happy to receive comments/feedback, please do let us know by emailing firstname.lastname@example.org